All About Hats
Our Story
What started as a father-and-son idea in 2006 became JustSayHats.com in May 2007. Nearly two decades later, we're still doing what we set out to do from the beginning—helping people find great hats.
The Beginning
Just Say Hats started with a simple idea between Matthew Howe and his father, Curt Howe.
Curt had spent years in the headwear industry as a manufacturer's representative, working with hat distributors and suppliers. At the time, much of the online hat business was built around wholesale accounts and bulk orders. If someone simply wanted to buy one blank hat, the options were surprisingly limited.
Matthew and Curt saw an opportunity.
They began working with distributors and suppliers on a different model—making individual hats available to customers online and having orders fulfilled directly, without requiring the customer to purchase in bulk.
The idea took shape in 2006.
JustSayHats.com Launches
In May 2007, JustSayHats.com went live.
The original business was straightforward: give people an easier way to find and purchase individual hats online.
What began with blank hats and direct fulfillment grew from there.
As customers' needs changed, so did Just Say Hats. The business expanded into custom embroidery, private-label headwear, and eventually overseas manufacturing—giving us experience with hats from more than just the consumer side.
We learned how hats are sourced, decorated, manufactured, sold, and worn.
A Father-and-Son Story
Just Say Hats has changed considerably since 2007, but its roots have always remained personal.
It started with a father and son who shared an interest in hats, business, and finding a better way to connect people with the products they were looking for.
That history still shapes what we're building today.
A New Chapter
The way people discover products has changed dramatically since Just Say Hats first went online.
So we're evolving again.
Today's Just Say Hats isn't a traditional hat store. It's a hat discovery platform built to help people explore quality headwear and discover brands worth knowing.
We organize hats across styles, collections, features, brands, and the ways people actually wear them. Through our Stories, we also share guides, brand spotlights, firsthand looks, and the things we learn along the way.
Some brands you'll recognize. Others you may be discovering for the first time.
That's the point.
We started by helping people buy hats differently. Now we're helping people discover them differently.
Still All About Hats
Trends change. Brands come and go. Technology changes how we find things.
Our focus hasn't.
All about hats. Curated with purpose.