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Emerging and established brands worth knowing.

10-10 Hats logo
10-10 Hats

10-10 Hats makes hats that look good, feel great, and stand up to real-world wear. Founded in 2023, their mission is simple: deliver high-quality, durable hats at prices that don’t kill your budget. Comfortable, weather-ready caps for fishing, diving, beach days, or everyday wear — built to last wherever life takes you.

Alter Ego logo
Alter Ego

Alter Ego is a performance-driven headwear brand specializing in premium hats, apparel, and accessories built for training, adventure, and everyday life.

Branded Bills logo
Branded Bills

Branded Bills designs premium headwear for everyday wear and custom branding alike, from performance-driven 5-panel ropes and truckers to classic snapbacks and fitted caps. The brand has self-manufactured its own hats since 2018, building on a custom leather-patch heritage that dates back to its 2015 founding.

Florence Marine X logo
Florence Marine X

Florence Marine X makes utilitarian performance headwear and gear, co-founded with three-time world champion surfer and two-time Olympian John John Florence. Products are developed and tested on Oahu's North Shore before release.

Melin logo
Melin

Melin creates premium performance headwear that blends luxury materials, innovative design, and all-day comfort. Built for active lifestyles, Melin hats are engineered to handle work, travel, fitness, and life outdoors without sacrificing style.

Richardson logo
Richardson

Richardson is a family-owned headwear, uniform and apparel maker with roots in Eugene, Oregon, where the Richardson family took over a sporting-goods wholesaler in 1970 and gave the business its name. Today it designs and manufactures its own products and describes itself as the leading custom, made-to-order headwear brand, supplying stock and decorated caps to teams, brands, retailers and businesses. Its flagship 112 Trucker anchors an entire 112 Collection.

Salt Mafia logo
Salt Mafia

Salt Mafia creates coastal-inspired apparel and headwear for anglers, boaters, and outdoor enthusiasts. Known for bold designs and performance-minded styles, the brand reflects a passion for life on the water.