Brand

Alter Ego

Alter Ego is a performance-driven headwear brand specializing in premium hats, apparel, and accessories built for training, adventure, and everyday life.

Catalog

Hats from Alter Ego

Alter Ego

Cruiser Pro Splash Evening Fog

Alter Ego

Coaster Splash Coastal Duck Camo

Alter Ego

Traveler Splash Mariner Blue Signature

Alter Ego

Visor Splash Pink White Palm

Alter Ego

Coaster Splash Classic Black White Palm

Alter Ego

Coaster Splash Royal Chrome

Alter Ego

Coaster Splash White Navy Camo

Alter Ego

Coaster Splash Florida Rise

Alter Ego

Drifter Splash Obsidian Palm

Alter Ego

Traveler Splash Alpine Mist

Alter Ego

Trotter Splash Mariner Blue Signature

Keep Reading

Stories About Alter Ego

A man in sunglasses looks out over the water from a boat, wearing a white rope hat with a dark cord trim along the bill and perforated side panels.

Hat GuidesSeptember 14, 2026

Rope Hats Explained: Why This Classic Style Is Everywhere Again

What makes a rope hat different? From its signature cord detail and golf roots to modern performance designs, here's what to know about the classic style.

Man wearing a white performance hat with a palm tree design while walking along a coastal beach path.

SpotlightsSeptember 3, 2026

Hands On With the Alter Ego Coaster Splash

We bought Alter Ego's Coaster Splash, unboxed it, and have been wearing it ever since — the fit, the closure, the surprise pocket, and the one thing we're keeping an eye on.

Three men wearing performance fishing hats while boating on the open ocean.

Hat GuidesSeptember 2, 2026

Fishing & Boating Hats Worth Knowing About

Seven hats from four brands built to handle spray, sun, and long days on the water — water-repellent construction, a few that float, and what actually sets them apart.